Selling ideas

2007-11-23 · Original WordPress address

All we sell in SantaLand are photos. People sit upon Santa's lap and pose for a picture. The Photo Elf hands them a slip of paper with a number printed along the top. The form is filled out by another elf and the picture arrives by mail weeks later. So really, all we sell is the idea of a picture. One idea costs nine dollars, three ideas cost eighteen... This evening I was sent to be a Photo Elf, a job I enjoyed the first few times. The camera is hidden in the fireplace and I take the picture by pressing a button at the end of a cord. The pictures arrive by mail weeks later and there is no way an elf can be identified and held accountable but still, you want to make it a good picture.